Jewellery branding and packaging. After performing initial research and grasping an understanding of the market, an overall identity and theme was conceptualised. It needed to share similar traits of other high class products, whilst also displaying uniqueness and individuality. Initial things considered:

• Style, design, fashionable
• Affordable but high class
• Young professional market
• Unique and exclusive

As part of the brand, I created an abstract graphical piece of artwork which incorporated the infinity symbols in a sort of ‘wave formation’. It was unique and ‘arty’ and helped enhance the logo creating a unique and visually dramatic effect.